{"id":34289,"date":"2022-11-23T15:05:18","date_gmt":"2022-11-23T20:05:18","guid":{"rendered":"https:\/\/portage.ca\/?p=34289"},"modified":"2022-11-24T08:52:06","modified_gmt":"2022-11-24T13:52:06","slug":"press-release-addiction-traps","status":"publish","type":"post","link":"https:\/\/portage.ca\/en\/press-release-addiction-traps\/","title":{"rendered":"Press Release – Portage Launches \u02baAddiction Traps\u02ba National Awareness Campaign"},"content":{"rendered":"

Montr\u00e9al, November 21, 2022<\/strong> \u2013Portage\u2019s Addiction Traps Awareness Campaign was launched in response to overwhelming findings regarding the state of our youth over the two years of the COVID-19 pandemic. Far from reducing Canadians\u2019 alcohol and drug consumption, the pandemic has had a devastating effect on our youths\u2019 mental health(1). Isolation, school closures, dysfunctional family support are just some of the many reasons; the consequences are very real and include cannabis and alcohol abuse, self-medication and depression, among others. Many youth no longer know how to manage their emotions and are trapped by addiction, in spite of themselves.<\/p>\n

The Addiction Traps campaign highlights how quickly, easily and cruelly addiction can lead to isolation, and features a youth who is unable to escape from the vicious circle of addiction. Whether it\u2019s to foster a discussion on the topic or indicate how to get help quickly, the campaign provides information on how Portage can help youth free themselves from their addiction.<\/p>\n

Reaching Out to Youth Over Social Platforms<\/strong>
\nThe initial phase of the campaign will launch during the National Addictions Awareness Week from November 20 to 26; this part of the campaign will be entirely digital in order to reach youth through the communications channels they are most familiar with. Asking for addiction-related help can be extremely difficult as well as a source of stigmatization; by using social media platforms that allow for freer expression and reflection, the campaign seeks to break the taboo of addiction.<\/p>\n

During the holiday season, the Addiction Traps campaign will be broadcast to wider audiences over media such as television and radio, followed by a poster campaign that will be launched in Montr\u00e9al during summer 2023.<\/p>\n

Aimed at the general public, this campaign is made possible by the invaluable cooperation of the La Bande creative agency<\/a>. A steadfast partner for many years now, La Bande shares Portage\u2019s values as we seek to help people with addictions.<\/p>\n

View the campaign: https:\/\/vimeo.com\/771628499<\/a><\/p>\n

 <\/p>\n

For more information:
\nClaudia Ntihinyuka<\/strong>
\nTACT
\nTelephone: 581-888-1048
\nEmail: cntihinyuka@tactconseil.ca<\/a><\/p>\n

Source:
\nSeychelle Harding<\/strong>
\nPortage
\nTelephone: 514-939-0202, poste 1118
\nEmail: sharding@portage.ca<\/a><\/p>\n

 <\/p>\n

(1) Canadian Institutes of Health Research: https:\/\/cihr-irsc.gc.ca\/e\/52373.html#s_2_1<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Montr\u00e9al, November 21, 2022 \u2013Portage\u2019s Addiction Traps Awareness Campaign was launched in response to overwhelming findings regarding the state of our youth over the two years of the COVID-19 pandemic. Far from reducing Canadians\u2019 alcohol and drug consumption, the pandemic has had a devastating effect on our youths\u2019 mental health(1). Isolation, school closures, dysfunctional family… Read more »<\/a><\/p>\n","protected":false},"author":13,"featured_media":34316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[17],"tags":[],"class_list":["post-34289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-releases"],"acf":[],"_links":{"self":[{"href":"https:\/\/portage.ca\/en\/wp-json\/wp\/v2\/posts\/34289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portage.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portage.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portage.ca\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/portage.ca\/en\/wp-json\/wp\/v2\/comments?post=34289"}],"version-history":[{"count":2,"href":"https:\/\/portage.ca\/en\/wp-json\/wp\/v2\/posts\/34289\/revisions"}],"predecessor-version":[{"id":34291,"href":"https:\/\/portage.ca\/en\/wp-json\/wp\/v2\/posts\/34289\/revisions\/34291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portage.ca\/en\/wp-json\/wp\/v2\/media\/34316"}],"wp:attachment":[{"href":"https:\/\/portage.ca\/en\/wp-json\/wp\/v2\/media?parent=34289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portage.ca\/en\/wp-json\/wp\/v2\/categories?post=34289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portage.ca\/en\/wp-json\/wp\/v2\/tags?post=34289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}